25 June 2008	26 June 2008	27 June 2008	28 June 2008
08:00 08:30		Coffee/Tea	Coffee/Tea	Coffee/Tea
8:30 10:00		Baba Shiv Stanford University	Elie Ofek Harvard University "Quality and Advertising in a Vertically Differentiated Market"	"How to Publish in Top Journals" session John Deighton Harvard University Tülin Erdem NYU Baba Shiv Stanford University Shantanu Dutta University of Southern California
10:00 10:30		Coffee Break	Coffee Break	Coffee Break
10:30 12:00		Jay Russo Cornell University "The What, Why, and Consequences of Information Distortion"	Sunil Gupta Harvard University "Customer Value in a Networked Society"	"How to Become an Associate Professor" session Jonathan Levav Koen Pauwels Zeynep Gürhan Canlı
12:00 1:00		Lunch	Lunch	Lunch
1:00 2:30		Koen Pauwels Darthmouth College "Do Mindset Metrics Explain Brand Sales?"	Jonathan Levav Columbia University "Seeking Freedom Through Variety"	"Meet the Doctoral Students" Session 1
2:30 3:00		Coffee Break	Coffee Break	Coffee Break
3:00 4:30		Shantanu Dutta University of Southern California "The Impact of Pricing on Future Customer Behavior: An Empirical Investigation in a B2B Setting"	Darren Dahl University of British Columbia "I'll Have What She's Having:  The Social Influence of Obese Consumers on the Food Choices of Others"	"Meet the Doctoral Students" Session 2
7:00	Welcome Reception**	DINNER	DINNER	DINNER
*All sessions will be held in V-02, Bilkent Central Campus (next to the Faculty of Business Administration Building). ** Welcome Reception will be held in Building V terrace.